The Team

STEVE KOEHLER | President and Chief Executive Officer

STEVE KOEHLERSteve has more than 25 years of senior level management experience with large companies. He is an expert in business operations, organizational and team development, and growth and diversification strategies. Throughout his career, he has enjoyed a successful track record of taking companies to higher levels of performance and profitability.

Steve joined SD&A in June 2009 to help turn around and rebuild a company that was experiencing a multitude of challenges. By taking steps to increase revenues, and by implementing a series of fundamental changes to our company's cost structure and overall operating model, Steve was able to transform SD&A into a profitable organization in just a few short years.

Specifically, he provided the company with newfound focus in the areas of business development, customer service and operational excellence, making it possible for SD&A to acquire several new and key accounts, including Los Angeles Philharmonic and San Francisco Ballet.

Additionally, under Steve's leadership, SD&A redefined its brand; beefed up its sales efforts; expanded its presence at trade shows and conferences; placed a stronger emphasis on relationship development and client retention; reduced its operating expenses; realigned its pricing model; unveiled technological enhancements to its proprietary software systems; expanded its collaborative tools through the implementation of Microsoft SharePoint; and earned the seal of approval as a PCI certified company for the extensive security measures it adopted to further safeguard sensitive cardholder data. With Steve at the helm, SD&A is moving forward with strategic initiatives that will leverage the company's existing core competencies to launch additional revenue streams.

Before joining SD&A, Steve was executive vice president of operations at Partners Consulting Services, a leading IT support services firm. He played a key role in building and expanding the company by spearheading a three-year merger and growth initiative that successfully integrated three new acquisitions into the company fold. He also designed and implemented a cost-effective operating infrastructure that increased revenue and reduced overhead costs for the company.

Prior to that, he held executive management positions at KForce Professional Staffing, one of the nation’s largest full-service staffing companies, and On Assignment, Inc., a global staffing firm that specialized in placing scientific, information technology, engineering, and healthcare professionals.  He also worked as the general manager / asset manager for Ring Management Corporation in Santa Monica, CA, a real estate holding and management company that controlled some of the most premier properties in the nation.

Steve earned an M.B.A. in marketing from Loyola Marymount University and a bachelor’s degree in commerce and finance from the University of Santa Clara.  He also spent four years serving his country as a lieutenant in the U.S. Army.

NANCY MURRAY | Vice President and Chief Financial Officer

NANCY MURRAYNancy joined SD&A in 1999 as controller and was later promoted to vice president of finance, then to CFO.

Her primary responsibilities include budget development and compliance, financial oversight and forecasting, cash management and cost containment, analysis of key metrics, implementation of strategies, due diligence for acquisitions, HR benefits consulting, and business growth. She also supervises the daily operation of SD&A’s business office, which handles payroll, accounts payable and accounts receivable.

An important player in the success and growth of our company, Nancy developed an innovative process for evaluating Key Performance Indicators (KPI) on a weekly basis, allowing senior management to identify and respond immediately to any changes in campaign progress. She was also heavily involved in all aspects of the sale of our company from MKTG Services to the Atlanta Symphony Orchestra (ASO) in 2004, as well as the financing and purchase of SD&A from the ASO in 2014. Additionally, she twice spearheaded the lease negotiations when we relocated our home office, first in 2001, then again in 2009.

Before joining SD&A, Nancy spent ten years as an assistant controller for Roll Properties International, Inc. She holds a Bachelor of Science degree in finance from California State University, Long Beach. Nancy has been a California BRE (Bureau of Real Estate) licensee since 1989.

JEFFERSON BERLIN | Vice President, Information Technology

JEFFERSON BERLINJefferson has worked for SD&A since 1987.  He was originally hired as the company’s first staff writer.  Five years later, he became the company’s first manager of information systems.

Today, in his role as vice president, Jefferson designs and supervises information technology processes for the National Call Center, for all of our on-site campaigns, and for our company’s administrative offices.  He developed our proprietary software applications – the finest in the industry – that track and report the performance of on-site campaigns. Most recently, he was the innovator behind Call Manager, SD&A’s computerized lead management and dialing system.

Before joining SD&A, Jefferson wrote training manuals for Sumitomo Bank in New York, worked as a production office coordinator on numerous film productions, and spent time working as a copy editor for several prestigious publishing houses.  He holds a degree in English literature from New York University.

MARIANNE BOYCE | Vice President, Human Resources

MARIANNE BOYCEMarianne’s genuine concern for people complements her extensive knowledge of human resource law and practice.  From recruitment to performance evaluations to employee benefits, she oversees all human resource functions for SD&A, a company that employs as many as 1,000 people in dozens of states across the country.

Marianne has been with SD&A since 2000, but her experience with human resources dates back to 1987.  She has worked for a number of large companies, including Litton Industries and The Los Angeles Daily News.  Marianne holds an M.B.A. with an emphasis on management and organizational behavior from California Lutheran University.

CAROLINE MENDEZ | Vice President of Client Services, National Call Center

CAROLINE CARRAs vice president of client services, Caroline works with the account team to reinforce SD&A’s customer service centric culture, building long lasting partnerships, while being innovative and creative in helping clients exceed their fundraising goals. She manages a book of business that includes many of the nation’s largest nonprofits, including Sierra Club, Democratic National Committee and Greenpeace, just to name a few. As a political science graduate of Arizona State University, Caroline has a natural passion for many of the causes she gets to serve on a daily basis.

In her tenure at SD&A, Caroline also served as a seasoned account executive, helping expand the National Call Center’s footprint in the political, social cause and advocacy arena. Her strengths in creating innovative strategies to boost the bottom line for SD&A’s clients, combined with her deep personal commitment to these causes, produced tremendous growth.  Just prior to assuming her current leadership role, she demonstrated her business savvy as our company's director of marketing, helping to increase the visibility of the SD&A brand through speaking engagements at industry conferences and events.

Before coming to work for SD&A, Caroline was an account executive and recruiter for Adecco, the global leader in human resources services, where she made long strides in a short period of time.  She was part of a two person team that started the accounting and finance branch from scratch – a project that generated significant new business for the company.  For two years in a row, she was one of Adecco’s top 15 account executives nationwide, based on quarterly gross margin dollars earned.  She also forged new partnerships with several companies that had never done business with Adecco throughout its 50 years in Los Angeles.

ZACH SIEGEL | Vice President of Operations, National Call Center

ZACH SIEGELZach is known for his even-keeled management skills in the National Call Center and ArtsTelecenter West, where he oversees a diverse team of approximately 150 callers, flex supervisors, supervisors, and managers. He also has proven experience in maintaining call center efficiency, assessing optimal dialing strategies for each campaign, keeping operational costs on target, and making sure that each phone call is of the highest quality.

Before joining the SD&A team, Zach worked for the Orange County Registrar of Voters in Santa Ana, California. He started off as a customer service representative in the Registrar’s inbound call center, where he answered questions about ballot measures, political candidates and the democratic voting process. After only six months on the job, Zach was promoted to supervisor. In this role, he was responsible for the hiring, training and oversight of the entire calling staff. During the 2008 presidential election, Zach and his team received close to 10,000 incoming calls each day. Before that, he worked in the San Francisco field office of then-Governor Arnold Schwarzenegger, where he served as a community liaison between the Governor and his Bay Area constituents.

Zach received a bachelor’s degree in politics with a double-minor in public service and legal studies from the University of San Francisco.

MARK MITCHELL | Vice President of Business Development

MARK MITCHELLMark has more than two decades of experience in helping nonprofits reach their goals. He has held several positions during his 19-year tenure with SD&A, affording him a unique insight and perspective in strategic campaign planning.

Previously, as director of client services, Mark was the leader of the account services staff, and the primary interface between SD&A and its National Call Center clients. Currently, as vice president of business development, Mark provides strategic advice to SD&A’s clients and account services staff, helping to guide campaigns from the initial stages through completion and post-campaign analysis.

Mark has planned and/or managed successful telefundraising campaigns for several SD&A clients, including Hillary Clinton for President, Barack Obama for President, Greenpeace, Sierra Club, Art Institute of Chicago, and Smithsonian Institution, among many others. He is well known for his passionate dedication to his clients’ missions.
Mark holds a bachelor's degree in film studies from Emerson College in Boston.

LI PAPADOPOULOS | Director of Application Development

LI PAPADOPOULOSAn experienced application architect with a thorough understanding of business processes, Li Papadopoulos oversees all aspects of the National Call Center’s information technology and data security.

Li is an expert in database and application development, and customization for clients is her specialty.  In situations where some IT professionals might say "no, that's not possible", Li says, "let me figure it out".  This is one of the qualities our clients appreciate most about her.

Li's primary job responsibilities include: developing applications to streamline and automate call center operations, enabling call center management to better service our clients; analyzing contact statistics and historical data to recommend campaign strategies to improve performance in all areas; customizing data exchange and reporting processes to accommodate various client requests with a client-centric view; and making technological design recommendations for new campaigns.  It should also be noted that many of our clients use different data systems and formats, and Li has the knowledge and experience to adapt to any of these scenarios.

Throughout her fifteen-year career in information technology, Li has led application development and integration for companies in the direct marketing, telemarketing, banking, financial services, and healthcare industries.  Her previous work experience with Siemens, the leading telecommunications company servicing major telemarketing companies, provided Li with valuable insight into call center technologies.  She also has extensive experience with payment and credit card processing in strict compliance with PCI (Payment Card Industry) data security standards.

Li graduated from California State University, Fullerton, with a master's degree in information systems and decision sciences.  She earned a bachelor's degree in business administration, with a concentration in management information systems, from the same university.

NICOLE KERR | Senior Account Director

NICOLE KERRBuilding and sustaining positive relationships with clients has always been one of Nicole’s defining professional strengths. Known for her keen attention to detail and her passionate dedication to her client’s missions, she manages campaigns for many of SD&A’s major accounts, including the Smithsonian Institution, Monterey Bay Aquarium, WHYY TV & Radio, and PETA.

Nicole has multiple clients for which she manages their entire annual telemarketing budget, which exemplifies the confidence her clients have in her. During her years of service with SD&A, Nicole has developed a niche in the planning, execution and management of capital campaigns and planned giving programs. Above all, she has a stellar reputation among her clients for her outstanding level of service and nonprofit fundraising expertise.

Before she joined our account services team in 2008, Nicole worked as a client program manager for Adecco, a Fortune 500 company and the global leader in human resources services, where she oversaw and managed all temporary staffing operations in the western US region for a major employer. In addition to supervising the day-to-day operations for this account, she was responsible for developing, implementing and managing project plans and process improvements to increase client satisfaction. She also spent time as a national accounts project manager for AppleOne Staffing Services, where she regularly interfaced with clients to identify their needs and present strategic solutions from implementation to the completion of project initiatives.

Nicole has a bachelor’s degree in business administration and management from California State University, Long Beach.

MICHELLE PARKER | Account Executive

MICHELLE PARKERMichelle’s collaborative spirit has allowed her to build strong relationships with clients, but it’s her expertise in managing complex projects that has made her such a valuable asset to SD&A. Michelle is the only account executive on our team who regularly manages campaigns across all three of our company's business units: National Call Center, on-site and Arts Telecenter.

From campaign design and lead generation, to data analysis and reporting, she has been instrumental in the success of fundraising and subscription sales campaigns for some of SD&A’s most distinguished clients, including New York City Ballet, San Francisco Symphony and The Public Theater. She has also managed campaigns for public broadcasting stations, museums and university clients, as well as animal rights and advocacy groups. She's a strong communicator, an innovative strategist and a creative problem solver.

Before joining SD&A in 2006, Michelle worked as an account manager for TNS Media Intelligence, a company that conducts market research for cinema advertising clients. She worked closely with ad agencies to custom design market research campaigns on behalf of Coca-Cola, Procter & Gamble, Time Warner Inc., and other high profile clients.  Her desk was the nucleus of every campaign, as she was responsible for shepherding each phase of the research process from start to finish.

Michelle earned a bachelor’s degree in drama studies from the University of North Carolina and a master’s degree in mass communication from Emerson College in Boston.  For her thesis project, she wrote and directed a well-received documentary called Moving in Two Worlds.

DAVID CLARK | Vice President, On-Site Account Services

David provides supervision and support to five account executives and more than 50 campaign managers. Before joining SD&A in 2006, he was director of membership for The Phillips Collection in Washington, D.C., widely regarded as one of the finest private museums in the world. During his tenure there, David’s ideas and initiatives helped to increase membership net revenue by 40% while also growing the total number of members.

Prior to that, he was a full-time fundraising consultant, providing a wide range of services and solutions to nonprofit clients, primarily public television stations. His areas of specialty included campaign evaluation and program assessment, as well as marketing and operations strategies.

Before that, he was a director at the Corporation for Public Broadcasting in Washington, D.C.  His responsibilities included the stewardship and distribution of federal funds that were earmarked by Congress each year to help support public broadcasting stations across the nation.  He also participated in the development of new operational models and public policy initiatives to help public television stations function more efficiently. David earned a bachelor’s degree in finance from San Diego State University.

MARY JANE AVANS | Vice President, Business Development

MARY JANE AVANSSince joining SD&A in 2000, Mary Jane has been instrumental in forging strong business relationships between our company and a wide range of nonprofit organizations across the U.S.

Her thorough knowledge of SD&A’s products and services, and her good-natured way with people have made her a driving force in acquiring dozens of impressive new accounts for our company, including Los Angeles Philharmonic, The Kennedy Center for the Performing Arts and Seattle Symphony Orchestra. Mary Jane has also been actively involved in the development and success of SD&A’s Arts Telecenter model, offering solutions for performing arts organizations unable to host campaigns locally.

Prior to joining SD&A, Mary Jane spent 16 years working in-house for various performing arts organizations, where she was responsible for overseeing substantial telemarketing and subscription sales campaigns. She served as director of marketing for the Alliance Theatre Company in Atlanta, as marketing and sales director for the Atlanta Symphony Orchestra, and as director of subscriptions and group sales for Atlanta’s Fox Theatre.

ELIZABETH McCLAIN | Director of ATC Operations

ELIZABETH-McCLAIN

Elizabeth oversees big-picture operational processes and strategic planning at both of SD&A's Arts Telecenters — ATC WEST in Los Angeles and the brand new, 80-seat ATC EAST in Atlanta.

Before stepping into her current role, Elizabeth spent five years as an SD&A account executive. During this time, she spearheaded and maintained strong, productive relationships with some of our most important clients, including Los Angeles Philharmonic, Walt Disney Concert Hall, Hollywood Bowl, The Kennedy Center, National Symphony Orchestra, and Washington National Opera. She played a major role in the early development and ongoing success of ATC EAST and has served as a key stabilizing force in our account services department.

Prior to joining the SD&A team, Elizabeth spent several years as director of campaign operations for Artsmarketing, one of our company’s competitors.  In this role, she oversaw campaigns for a number of high-profile clients, including Carnegie Hall, San Francisco Ballet and The Cleveland Orchestra. Elizabeth not only forged positive working relationships with client representatives and campaign managers, but she also became highly skilled at strategic campaign planning and data analysis, which helped to make her campaigns more efficient and productive.

Elizabeth is intimately familiar with campaign operations from the frontline perspective as well, having worked as an on-site campaign manager for both The Joffrey Ballet and Chicago Symphony Orchestra. At the CSO, she hired, trained and developed more than 50 sales agents and generated more than $1.5 million for the organization in a single campaign. A dedicated leader with sales savvy and an easy-going personality, she was often asked to train and mentor new campaign managers.  

Elizabeth earned a bachelor’s degree from the University of Missouri’s Columbia College of Business, where she double-majored in economics and business management. She is currently working on an M.B.A., with a focus on finance and analytics, at the Henry W. Bloch School of Management at the University of Missouri, Kansas City.

LUCIENNE ("LUCY") SCHROEPFER | Senior Account Executive

LUCIENNE SCHROEPFERWith over 10 years of experience as an SD&A account executive, Lucy has overseen campaigns for some of our company's biggest accounts, including San Francisco Symphony, Seattle Symphony, Baltimore Symphony Orchestra, and The Philadelphia Orchestra.

With every account she supervises, Lucy contributes a tireless dedication that always puts the needs of the client first. Her business acumen, her sense of integrity, her attention to detail, and her proactive problem-solving skills have made her extremely popular with clients. She’s down-to-earth and very direct and gets along well with everyone she meets. Best of all, she is a wellspring of creative ideas.

Lucy joined SD&A as a caller in 1988, and within two years, she was promoted to campaign manager. She ran subscription sales and fundraising campaigns that generated more than $11 million for a variety of organizations, including The Minnesota Orchestra, Cleveland Orchestra, Detroit Symphony Orchestra, San Francisco Symphony, National Symphony Orchestra, and Children’s Theatre Company.

Her experiences as a campaign manager have been an important factor in her success as an account executive. She is an expert at quickly evaluating a campaign’s progress, assessing its needs, and making changes to improve the results. She also knows how to motivate managers and callers to maximize production.

Lucy’s knowledge and love of music are added benefits. From a very early age, she was taken to the symphony, the ballet and the theater. She graduated with honors from Macalester College, where she double-majored in music and Middle Eastern studies, and she also studied music at Tanglewood.

JUSTIN CODINHA  | Account Executive / Director of Campaign Manager Development

JUSTIN CODINHAAs an account executive, Justin Codinha oversees accounts for a number of high-profile performing arts clients, including several classical music and opera campaigns. As director of campaign manager development, Justin is responsible for recruiting, hiring and training all of SD&A’s on-site campaign managers. Additionally, he is actively involved in the creation of training support materials, such as employee manuals, and the development of caller training programs.

Justin joined SD&A in 2009 as a caller on a telefundraising campaign for the Handel & Haydn Society, where he quickly distinguished himself as a top caller.  Justin raised the bar in the phone room by soliciting the largest gifts on the campaign and by encouraging his fellow callers to follow suit.  Recognizing Justin’s professionalism and teambuilding abilities, SD&A first promoted him to campaign manager on the Handel & Haydn Society campaign, and later to account executive and director of campaign manager development.

Prior to joining our company, Justin spent seven years as an executive recruiter in the not-for-profit and government sector, conducting CEO searches and hiring high-profile senior staff members for Greenpeace, Casey Family Services, the Kennedy Donovan Center, Carney Hospital, the South Carolina Department of Health and Environmental Control, and many other prominent organizations.  He also gained extensive experience in fundraising and development while working as a development associate and event manager at Public Action for Arts and Education.

Justin graduated with honors from Northeastern University in Boston, where he earned a bachelor’s degree in English literature with a minor in graphic design.

KAREN PEREZ | Senior Operations Manager

KAREN PEREZKaren plays an important role in the success of our on-site campaigns. As senior operations manager, she supports our account executives in the processing of lead and suppression files before the start of each campaign, and she also guides the reporting and analysis process.

Before stepping into her current position, Karen spent seven years as an SD&A account executive. During this time, she cultivated an expertise in campaign strategy, operations and administration, and was known for her meticulous approach to data analysis and reporting.  She oversaw a slate of subscription sales and fundraising campaigns for some of our company’s largest and most prestigious accounts, including Carnegie Hall and Chicago Symphony Orchestra.  Every year, Karen’s campaigns generated more than $10 million in gross revenue for our clients.

Before joining SD&A, Karen worked exclusively in the nonprofit sector.  She served as an educator at the Kidspace Children’s Museum in Pasadena, California; as the assistant to the Dean of Student Affairs at New York University’s College of Arts and Science; and as the education coordinator for the Orchestra of St. Luke’s in New York City.

Karen received a B.A. in music from Pomona College in Claremont, California, and an M.A. in performance studies from New York University’s Tisch School of the Arts.

MICHAEL RUIZ
Senior Campaign Manager / Campaign Manager Development Officer

MICHAEL RUIZMichael, our longtime manager on the Carnegie Hall fundraising campaign, is one of the most capable and dependable campaign managers on the SD&A roster. In fact, whenever a manager is needed in a hurry—to troubleshoot a campaign, to launch a new campaign, or to take over for another manager—Michael is our company’s trusted “go-to guy”.

As Campaign Manager Development Officer, Michael leads the training, development and ongoing support of our professional management team.  He works with both new managers and seasoned managers to make them the best leaders they can be. Since joining the SD&A team, Michael has trained and mentored nearly a dozen new managers who have gone on to lead successful campaigns of their own.  He has also worked as an advisor/troubleshooter on a variety of campaigns for SD&A clients, including New York Philharmonic, New York City Ballet, Philadelphia Orchestra, Baruch College, and Great Performers at Lincoln Center.

Throughout his 20-year career in sales management and customer service, he has enjoyed a reputation as a self-starter with a steady supply of creative ideas.  He’s a genuinely warm and friendly person who gets along well with everyone he meets, which has allowed him to build strong working relationships with clients and co-workers alike.

Live theatre is one of Michael’s passions in life.  Having spent time as a writer, a director, a stage manager, and an actor, he understands the complexities associated with getting major productions up and running.  Before joining SD&A, one of Michael’s career highlights was managing the day-to-day operations at Ray-Ban’s 24-hour call center in Rochester, New York. Not only was he responsible for supervising a large team of customer service representatives, but he was also in charge of executive training and presentations.  One such presentation took him to the Cannes Film Festival, where he presented Ray-Ban’s new product line to an audience of celebrities and film executives.

DARREN HACKETT | Senior Writer & Communications Manager

DARREN HACKETTDarren leads SD&A's creative writing team. A persuasive and versatile wordsmith, he has been writing successful scripts and letters for our clients since 2003.  He consistently delivers expertly crafted first drafts for client critique and review, and then oversees any revisions that arise from changes in strategy during the course of a campaign. Having observed what works on a wide array of campaigns, he is able to constantly retool and rethink scripting strategies to account for industry trends.

His additional responsibilities include drafting letters for the president; crafting executive bios; writing press releases; designing brochures and writing copy for SD&A's sales and marketing department; managing our company’s web site and social media presence; producing in-house and external email blasts; and copyediting all projects submitted by our freelance writers.

Darren brings a tapestry of professional writing experience to SD&A. Before joining our company, he spent the previous 17 years working as a professional writer for daily newspapers, film and television companies, and e-commerce websites. As a journalist, he wrote news and feature stories for The Washington Post, The Miami Herald and The Baltimore Sun. While working in the entertainment industry, he penned numerous screenplays, including a suspense thriller for legendary film director Richard Donner at Warner Bros. Studios.  He also spent time traveling the world as a writer/director of shark programming for the Animal Planet cable network.

Darren is the author of the Amazon bestseller, The Antiquity: An L.A. Crime Novel. He holds a bachelor’s degree in broadcasting and film from Boston University.